OVERVIEW OF ACCOMPLISHMENTS
• Developed comprehensive brand identity kits, including logos, typography, image selection, photography styling, copy points, mood boards and mock-ups, website development, and standards for three up-start brands.
• Led early stages of entrepreneurial start-up process of brand strategy development for a host of organizations ranging in size from start up and non-profit, to organizations of over $300M in sales.
• Designed magazine ads for national publications and designed a series of multi-page catalogs for international brands.
• Directed creative and design strategies for marketing campaigns for retailers (Edison Brothers, Aquarius Ltd, and more), non profits (Schools, Churches, Ministries, Family Christian Stores) and start-ups (The Motor City Mile, McRae Restorations, Noffsinger & Co, Here To Serve).