For the few who understand the value of the brand strategy process.

Development is a verb. Personal development when left to wither, withers. Strategy development when incomplete, shows. Nobody wants to hear "Uh Oh - your lack is showing!" That's where we get good, real good. We'll help develop your brands' best strategy, planning and execution plans. Whether it is in building, refining, or just a brand development check in, or a creative suite approach, or a marketing innovation plan, we can help get it moving. So whaddaya say, shall we Move

I am honored to share insights on my favorite retail resource VMSD blog. Hope you enjoy the read and perspective. Let me know what you think!

The next time you get out of your car, think about your face. What is your "resting face" doing? What about your marketing strategy - what does it's "resting face" look like? Whether you are in the lag in a campaign, the end of a promotion, or the middle of a contest. What is the energy like inside your teams? It is sure to transfer into the marketing narrative. We encourage your brands, plans, and ideas to smile in the midst of it all!

It takes a good bit of heat, pressure, and humility to dive in to your brand identity. The work of defining or redefining who you want to be to the world and what you want the world to say about you is no joke. It is for the elite, those willing to conduct real due diligence, and those with the courage to be humbled. To the courageous - we are with you!