The auto industry and P&G are models for "Miming their business". They go deep into the actual experience with the customers as they use the products. They pay attention to the slightest hint of the dissatisfiers and delights. What if every brand "Mimed" their products, services, marketing and experience from end-to-end? Oh Buddy! Common response "No time. No money. Going with gut." Let's reframe our perspectives and figure out how - NOW. It really matters.

There are times to stand still or stand up or stand for something. There are times to take a step, keep it moving, walk through, or walk around something. Which will you choose today?

Nugget from the A.D. side.

Step back and measure your light!