We are often baffled...by the gap in understanding of how organizations (a.k.a. products, services, companies, entrepreneurs and the like) dismiss the value of their character. Mister Bezos has a sound point in this quote. Yet we think reputation is just the top-line value of a brand. People (a.k.a. consumers) expect even more - we need to trust a company's principles, the very core of their motivations. Tackling your brand is like holding up the mirror of yourself. All of th

Well said George!

There is something to be said for engaging all of the senses. Scents in particular conjure up all sorts of memories and imaginations. We can't wait until technology brings scent to the "user". For now, we'll just have to get in good, old fashioned face-time to sniff things out.

Maurits Cornelis Escher was a Dutch graphic artist who made mathematically inspired woodcuts, lithographs, and mezzotints. Fancy huh? It's good to flip things around sometimes. That's why we like this quote by MC Escher. "Are your really sure that a floor can't also be a ceiling?"

Do it with purpose. Trolling the usual is just a bore. Stir up consciousness, truth, something valuable. Never arbitrary, stir up the norm for a greater good.